In a recent episode of “Behind the Ticker,” Springer Harris, the author of Get ETF’d: An Insider’s Guide to Starting and Running an ETF, shared his extensive experience in the ETF industry and the inspiration behind his book. Harris, who has spent his entire career at Teucrium, initially entered the finance industry without even knowing what an ETF was. After a brief stint in corporate PR, he found his passion for ETFs and has spent over 14 years as a portfolio manager and chief operating officer at Teucrium. As he engaged with aspiring ETF creators over the years, Harris found himself answering the same questions about launching and managing ETFs, which ultimately led him to write his book as a comprehensive guide for future ETF entrepreneurs.
Harris explains that Get ETF’d is aimed at educating asset managers and entrepreneurs about the intricacies of launching an ETF. His book walks readers through the entire process, from understanding industry terminology to selecting the right service providers, regulatory structures, and marketing strategies. He emphasizes the importance of planning, particularly the need for a three-year business plan to ensure the sustainability of a new ETF. Harris stresses that simply launching an ETF is not enough—entrepreneurs must be prepared to invest in marketing, build their brand, and stay committed for the long haul.
One of the key insights Harris provides is the distinction between different paths to launching an ETF. He discusses the advantages and drawbacks of building your own ETF business, partnering with a white-label provider, or creating a hybrid approach. While white-label solutions offer a faster and more cost-effective way to launch an ETF, they also come with trade-offs in terms of control and profitability. Harris advises entrepreneurs to evaluate their long-term goals and business plans before deciding which path to take.
Throughout the conversation, Harris emphasizes the importance of perseverance and adaptability in the ETF industry. He acknowledges that not every strategy will succeed, and closing an ETF can be a difficult but necessary decision. However, he encourages entrepreneurs to view such setbacks as learning experiences and to remain focused on their long-term vision. For more information on Harris’s book and his insights into the ETF industry, readers can visit his website at howtostartanetf.com or connect with him on LinkedIn.